Senior Living Brand Evangelist

Remote (U.S.) • Marketing • Full-Time

• Share our vision: Caavo is new to the senior living industry. You’ll be focused on introducing the brand, building credibility, and establishing us as a thought leader in the industry. 
  
  
• Educate & Network: You’ll spend much of your time in the field educating decision-makers on new trends, challenges and opportunities aligned with Caavo’s brand vision. Whether you’re networking with potential customers, presenting at conferences, conducting workshops, or making connections via social media, you’re a genius at building relationships with a variety of stakeholders. 
  
  
• Take the Stage: You’ll gain industry recognition and credibility as a regular panelist and speaker at senior living industry conferences and events. You’re comfortable presenting to large and small audiences, in-person and online, including webinars, podcasts, community visits, online discussions, and more.
  
  
• Collaborate: You’re a vital set of eyes, ears and boots on the ground for the company and will regularly report back information from the field to inform product roadmaps, marketing, positioning and content strategy. 
  
  
• Listen: You’re closely tuned in to the latest industry trends and technologies. You have the keen ability to recognize (and record) any slight changes in the industry and understand their potential for longer-term impact.
  
  
• Support sales: While you won’t be responsible for direct sales, you’ll play an important role in supporting our sales efforts and generating new potential prospects. You also may occasionally be called upon to help demonstrate our solution and answer questions. 
  

What We're Looking For

• Engaging, enthusiastic, and authentic — you can credibly speak to the challenges and opportunities facing the senior living industry, and as such, you have real-world experience in the senior living industry. 
• Compelling presenter with excellent communication skills — from presenting to large groups at events and conferences, sessions at communities, and meetings with executives. 
• Professional presence — you’re comfortable presenting and interacting with senior-level executives. 
• Active and engaged online — you’re not afraid to put yourself out there and use social media and other digital channels to nurture relationships and build new ones. 
• Strong understanding of senior living space — you care deeply about the industry, understand its challenges, and are excited to be a champion for innovation and change.
• Comfortable with new technology — ideally you have previous technology experience, either within senior living or otherwise, at a minimum you enjoy learning new technology and can speak credibly to the industry’s need for technology innovation. 
• Willingness to travel often — you are an eager road warrior and have no problem attending an event a month (or more) in different cities.
• Bachelor’s Degree or equivalent experience.
• 8+ years of industry experience in a leadership role